Partner Program
Sell monitoring without becoming a monitoring station.
Drive margin faster. Eliminate headaches. Watchful runs the SOC, the AI, and the response. You install, package, and own the customer.
Sovereign
100% USA
Monitoring, AI, and data residency entirely on US soil. No offshore eyes on your customers' cameras.
White-label
Your brand
Your name on the app, the portal, and the talkdown voice. We disappear into the background.
Wholesale from
Attractive rates
Per camera, per month. You set retail. The spread is yours, every month, forever.
Live response
24 / 7 / 365
AI verification in seconds. Human agents on every real event. Dispatch when it counts.
How it works
Three roles. Yours, ours, the customer's. No overlap. Click any step to see exactly what falls in each lane.
Cameras, network, on-site work, and the customer relationship are yours. You stay the trusted local expert your customer already trusts.
Hardware & install
Cameras, NVRs, switches, cabling, mounts. Spec'd, sold, and installed at your margin — not ours.
Site design & commissioning
Survey, camera placement, network setup, and getting the system online and tuned to the property.
Service & maintenance
Lens cleans, swap-outs, IT calls, expansions. Recurring service revenue stays with you.
Customer relationship
You own the account. We never market to your customers, never bill them, never poach.
Partner economics
Buy wholesale. Sell at your price.
One flat rate across every tier. Higher tiers unlock more pooled tokens per camera — so the same spend covers more monitoring time.
Wholesale rate · all tiers
Charged per 12-hour monitoring block. Tokens are pooled across your fleet and replenish every month. No per-incident fees, no onboarding charges, no minimums on Silver.
Monthly tokens per camera (pooled)
Included at wholesale
One rate. The whole stack.
- 24/7 AI on every camera
- Live human verification
- Voice talkdown & deterrence
- Police & guard dispatch
- Sovereign US monitoring
- Customer-facing portal
- Mobile app for the customer
- Incident reports & evidence
- Partner portal & analytics
- Tier-2 technical support
Platinum unlocks white-label branding, custom voice, API/SDK access, and your invoice on the customer's bill.
Channel Management
A clear plan for how we work together.
Watchful works directly with enterprise customers. Partners install, service, and monetize the infrastructure. Where those paths cross, our Channel Management approach keeps things simple, fair, and predictable for everyone involved.
Clear lanes. Clear rules. No surprises.
Direct deals create partner revenue
Most Watchful customers still need:
- Camera upgrades
- Cabling and installs
- On-site support
We generate demand. When a customer doesn't manage their own security infrastructure, our lead sharing program means you capture the infrastructure revenue.
Opportunity registration protects your deals
Register an opportunity in the Watchful Portal and we'll work with you, not around you:
- Registered partners get a protected window
- We prioritize the partner-led path where we can
- We'll let you know quickly if there's existing engagement
Less guessing. Fewer collisions. More closed deals.
How we handle overlap
- Registered partners get the first look
- Where there's no registration, the active relationship usually leads
- We try to keep existing customers with whoever they're already working with
- Partners stay in charge of their own pricing and customer relationship
If both sides are active, we align commercially.
Platinum
Build your own monitoring company on top of ours.
Platinum partners get a fully white-labeled stack. The customer sees your brand end-to-end. We disappear into the background and run the AI, the SOC, and the operations.
Talk to us about PlatinumTiers
Same platform, three commitment levels. Pick the lane that fits your business today — move up when you're ready.
Tier comparison
What changes as you grow
Silver
Gold
Platinum
The platform
What you're selling.
The full Watchful stack comes with every wholesale token. AI, agents, apps, audit, integrations, compliance — bundle it however you want.
Every feature. Every tier. No upsell traps.
Silver, Gold, and Platinum partners all sell the same platform. Tiers change your wholesale value and what you can white-label — never what your customer gets to use.
Frequently asked questions
The questions partners ask before they sign. If yours isn't here, ask us before you apply.
Apply to the Partner Program
Tell us about your business. We'll come back within one business day with next steps and current wholesale rates.